![]() ![]() For example, if your web page is about a backpack product you sell, the image could be named something like brandname-backpack.jpg. Change it to something that’s relevant to the image and, if possible, includes one of your target keywords for the page. This is one of those steps that’s so easy it’s amazing everyone doesn’t do it.īefore you add an image to your website, take time to customize the filename. And DIY design tools like Canva now make creating original graphics affordable, fast, and easy, even for non-designers.Ĭommit some time for each page you create and blog post you publish to figuring out at least one good image to include – bonus points if you can find a few. You have to be careful not to use any images that you don’t have the rights to, but you can find lots of resources online that provide free images businesses can use. Make sure every image you use has a clear relationship to what’s on the page and looks good. An image that’s unrelated to the content on the page will be confusing for the user, and one that’s blurry or badly cropped will just make your page look bad and unprofessional. This is crucial for the user experience side of SEO. Where most visitors to your page will only see the image itself, search engine crawlers see text behind the image that you can fill in to tell them what you want them to see.įollow these tips to optimize the images on your website for search engines. That matters for SEO because Google’s algorithm pays attention to behavioral metrics that reflect user experience, like bounce rates and the amount of time visitors spend on a web page.Īnd images can also be optimized to more directly boost SEO as well. Images are a big part of how we experience a web page. That means images can make your website content more powerful and engaging. Over the years, researchers have conducted studies that confirm visuals help people process information faster and remember it more effectively. Think about it: if you found yourself on a webpage that looked like a Word doc with nothing but text on a white background, you wouldn’t feel like the website was trustworthy or memorable. For one thing, they’re a huge part of the user experience. So much of how we understand SEO is all about text and keywords, but images have a role to play as well. Use schema for products and recipes, where relevant.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |